The whitepaper presents comprehensive tips for optimizing IT service management using Jira Service Management. It emphasizes the importance of continuous improvement, assessing ITIL maturity, strengthening change enablement processes, leveraging analytics, and using apps and plugins from the Atlassian Marketplace. Customers will gain insights into automated risk assessments, the integration of data analyses and the diverse application possibilities of third-party solutions. It also highlights the support provided by local solution partners who can help with the development and implementation of process optimization strategies. The white paper thus provides a comprehensive guide to increasing the efficiency and quality of IT service management for companies of all sizes.