This whitepaper explores the synergy between Jira Service Management and Insight by Riada, presenting a comprehensive solution for asset management in IT service management (ITSM). Insight offers powerful features like customizable CMDBs, automation processes, and real-time reporting, seamlessly integrated with Jira Service Management. The document provides practical tips for building an effective ITSM strategy, emphasizing stakeholder buy-in, CMDB management, adherence to ITIL best practices, service catalog development, results monitoring, and collaboration facilitation. Through insightful discussions and practical examples, the whitepaper guides both current and potential Atlassian customers in optimizing their ITSM practices to enhance operational efficiency and customer satisfaction.