This whitepaper delves into the advantages of transitioning from self-managed solutions to Atlassian Cloud. It highlights the benefits of cloud-based offerings, such as continuous innovation, reduced downtime, and lower total cost of ownership. The document outlines the unique features of Atlassian Cloud, including automation, intelligence, integrations, and data insights. It also addresses enterprise requirements, covering aspects like privacy, security, compliance, governance, scalability, reliability, and performance. With detailed comparisons and real-world examples, the whitepaper aims to guide organizations through the decision-making process and facilitate a seamless transition to the cloud.