This whitepaper explains how Jira Service Management enhances collaboration between software development and IT teams throughout the software development lifecycle. By integrating with tools like Bitbucket, Opsgenie, and Confluence, Jira Service Management offers seamless management of delivery, operations, and discovery phases. It supports gated deployments, incident investigation, and post-incident reviews, while providing a unified platform for cross-functional collaboration. This ensures faster incident resolution, improved customer feedback integration, and better alignment of development efforts with business goals.