This whitepaper introduces async collaboration as a key to reducing unnecessary meetings and improving productivity in 2024. It highlights common workplace challenges like back-to-back meetings, lack of focus time, and reactive work habits, suggesting async work habits like timeboxing, async video check-ins, and feedback sharing to reclaim time. Loom's video messaging tools are recommended to streamline communication, foster team connection, and boost efficiency while maintaining personal engagement in an increasingly async work environment.