Explore the essential benefits of Value Stream Management (VSM) and discover why leading organizations are adopting this approach to drive efficiency, quality, and customer satisfaction with Atlassian solutions.
Value Stream Management (VSM) is a strategic approach to optimizing the flow of work across an organization to deliver maximum value to customers. It involves mapping, analyzing, and improving the end-to-end processes — from idea to delivery — that contribute to creating customer value. Unlike traditional process optimization, which often focuses on isolated teams or stages, VSM takes a holistic, customer-centric view.
In today’s complex digital ecosystems, where software development, operations, and business teams must work in sync, organizations often still face challenges such as misaligned teams, inefficiencies, and lost ROI. Value Stream Management (VSM) addresses these challenges by enabling organizations to:
VSM enables organizations to break down silos, increase visibility, and align efforts across all stakeholders. By focusing on the value delivered (not just outputs), teams can better prioritize work, reduce waste, and accelerate time-to-market.
Why does this matter? Because speed alone is no longer a differentiator, delivering the right outcomes quickly is what defines successful organizations. VSM helps enterprises stay competitive by continuously improving how they plan, build, and deliver value. As highlighted in the latest Forrester reports, organizations adopting VSM are seeing measurable gains in efficiency, product quality, and customer satisfaction.
Atlassian was named a Leader in The Forrester Wave™: Value Stream Management Solutions, Q2 2025, recognized for its unwavering focus on innovation and a well-defined, forward-looking roadmap.
“Atlassian’s strong roadmap includes continued AI investments and Focus, a new strategic portfolio management application in beta at the time of our evaluation.”
Forrester Wave
See how top software organizations leverage VSM to redefine value delivery. This report details the measurable advantages VSM brings to today’s teams, such as:
Atlassian leads in VSM through cutting-edge tools and relentless innovation:
With Atlassian’s solutions for VSM — including tools like Jira Align and Jira — teams can visualize and optimize the entire value stream. This empowers both technical and business leaders to make data-driven decisions that align with strategic goals and customer needs.
At the core of Atlassian’s VSM leadership is the Strategy Collection—a powerful suite of apps that bridges the gap between strategy, planning, and execution.
Powered by Atlassian’s Cloud Platform, the Strategy Collection delivers unmatched visibility, stronger alignment, and faster, AI-driven decisions.