This text emphasizes the critical role of measurement and reporting in IT asset management and service configuration. By documenting assets and configuration items (CIs), organizations can leverage historical data to make informed decisions about investments, resource allocation, and supplier relationships. The integration of IT asset management and configuration management tools facilitates easy access to comprehensive reports, enabling businesses to address various operational challenges. Examples illustrate how these practices can answer essential questions, such as inventory management, downtime analysis, software license optimization, and incident management effectiveness. Practical advice is provided to ensure effective integration with service desks and streamline reporting processes, emphasizing consistency in data management for better query outcomes. Ultimately, the goal is to empower businesses to make data-driven decisions, drive continuous improvement, and enhance operational efficiency.