🚀 Big ideas deserve the right tools.
Atlassian just announced Jira Product Discovery Premium, built for growing product organizations that need to scale planning, align teams, and bring strategy to life. Whether you're managing one product or ten, JPD Premium helps you stay organized, connected, and in control.
👉 But that's not all — Atlassian also invites you to test your product thinking with the fun and rewarding "Ship Your Idea" Contest! 🎉
Jira Product Discovery is Atlassian’s idea management tool designed specifically for product teams. It helps transform scattered thoughts into strategic, trackable initiatives—all within the Atlassian ecosystem.
📥 Capture insights from user feedback, customer interviews, and internal ideas in one centralized place.
🎯 Prioritize effectively using custom fields, scores, and views that reflect your team’s strategy.
🛣️ Build and share visual roadmaps to align stakeholders and communicate progress clearly.
🔗 Connect discovery to delivery by linking ideas directly to Jira epics and issues.
🤝 Collaborate across teams with transparency and shared context, from concept to execution.
JPD empowers teams to make informed product decisions and deliver work that truly drives impact.
Best for gathering, managing, and sharing all creative product ideas - all in one place. Learn more |
JPD Premium is built for organizations with multiple product teams, where the planning gets more complex, more teams get involved, more stakeholders want visibility, and more decisions have to ladder up to company goals. To support this scale, Premium introduces three key product features (Roadmaps, Hierarchies, and View restrictions) — plus powerful Atlassian platform capabilities—that help product organizations stay aligned, organized, and in control.
Standardize terminology and aggregate team roadmaps to give leadership a unified strategic view.
Understand how ideas range from tactical to strategic goals through hierarchies and connected work.
Use view restrictions, release tracks, and a sandbox to manage complexity and keep conversations productive.
Get 24/7 support, increased storage, higher automation limits, and additional Atlassian platform capabilities.
Alongside the JPD Premium launch, Atlassian is introducing the “Ship Your Idea” Contest — a fun challenge to bring your product ideas to life using Jira Product Discovery.
Have a brilliant idea for Jira Product Discovery? Atlassian's "Ship Your Idea" Contest is your chance to see that idea turned into a working prototype by Atlassian's own product teams and showcased live at Team Europe '25 in Barcelona.
This contest is a great example of how Jira Product Discovery and Jira Service Management work together — capturing, evaluating, and acting on innovative ideas in a streamlined way.
Have an idea worth sharing? This is your chance to get it built and take center stage!