[Collaboration], [Jira Product Discovery], [team25 Anaheim]
🚀 Big ideas deserve the right tools.
Atlassian just announced Jira Product Discovery Premium, built for growing product organizations that need to scale planning, align teams, and bring strategy to life. Whether you're managing one product or ten, JPD Premium helps you stay organized, connected, and in control.
👉 But that's not all — Atlassian also invites you to test your product thinking with the fun and rewarding "Ship Your Idea" Contest! 🎉
What is Jira Product Discovery (JPD)?
Jira Product Discovery is Atlassian’s idea management tool designed specifically for product teams. It helps transform scattered thoughts into strategic, trackable initiatives—all within the Atlassian ecosystem.
With JPD, teams can:
📥 Capture insights from user feedback, customer interviews, and internal ideas in one centralized place.
🎯 Prioritize effectively using custom fields, scores, and views that reflect your team’s strategy.
🛣️ Build and share visual roadmaps to align stakeholders and communicate progress clearly.
🔗 Connect discovery to delivery by linking ideas directly to Jira epics and issues.
🤝 Collaborate across teams with transparency and shared context, from concept to execution.
JPD empowers teams to make informed product decisions and deliver work that truly drives impact.
Best for gathering, managing, and sharing all creative product ideas - all in one place. Learn more |
JPD Standard vs JPD Premium
JPD Premium is built for organizations with multiple product teams, where the planning gets more complex, more teams get involved, more stakeholders want visibility, and more decisions have to ladder up to company goals. To support this scale, Premium introduces three key product features (Roadmaps, Hierarchies, and View restrictions) — plus powerful Atlassian platform capabilities—that help product organizations stay aligned, organized, and in control.
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Jira Product Discovery Premium will be generally available for purchase on April 30th, 2025!
4 Reasons to Choose JPD Premium
1️⃣ Scale
Standardize terminology and aggregate team roadmaps to give leadership a unified strategic view.
2️⃣ Visibility
Understand how ideas range from tactical to strategic goals through hierarchies and connected work.
3️⃣ Control
Use view restrictions, release tracks, and a sandbox to manage complexity and keep conversations productive.
4️⃣ Support
Get 24/7 support, increased storage, higher automation limits, and additional Atlassian platform capabilities.
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JPD Standard is great for one product team. JPD Premium offers the same benefits PLUS additional features that product organizations require—to bring structure, alignment and clarity across teams.
“Ship Your Idea” Contest: Make It Happen!
Alongside the JPD Premium launch, Atlassian is introducing the “Ship Your Idea” Contest — a fun challenge to bring your product ideas to life using Jira Product Discovery.
🚢 “Ship Your Idea” Contest – Bring Your Vision to Life!
Have a brilliant idea for Jira Product Discovery? Atlassian's "Ship Your Idea" Contest is your chance to see that idea turned into a working prototype by Atlassian's own product teams and showcased live at Team Europe '25 in Barcelona.
🌟 What's in it for you?
- Your idea, built by Atlassian: The winning submission will be developed during Atlassian’s internal hackathon, ShipIt 60.
- Live spotlight at Team Europe '25: The prototype will be unveiled on stage during a keynote or breakout session.
- All-expenses-paid trip to Barcelona: The winner gets flown to the event to witness their vision come to life.
📝 How to Enter
Submit your idea using a dedicated Jira Service Management form.
Track the entries on a public idea board (you’ll receive a link after submitting).
A panel of Atlassian judges will review submissions and select one standout idea.
The winner will be contacted before ShipIt 60 (May 15th).
Travel plans will be arranged, and the winning idea will be presented at Team Europe.
This contest is a great example of how Jira Product Discovery and Jira Service Management work together — capturing, evaluating, and acting on innovative ideas in a streamlined way.
Have an idea worth sharing? This is your chance to get it built and take center stage!
