The Total Economic Impact™ study by Forrester, commissioned by Atlassian, examines the benefits of deploying Jira Software and Confluence on Atlassian Cloud for large global retailers. Key findings highlight substantial productivity gains, cost avoidance in hardware and software, and reduced maintenance of customizations. Large enterprises, especially those undergoing digital transformations, benefit from cloud scalability, consistency, and quality upgrades. The study notes a 155% ROI and a $1.09M NPV, emphasizing cloud adoption as a strategic move for modernizing and streamlining operations.