[CWX From the Inside]
👩💻 What exactly does a Culture Expert do?
How do you help 200+ people —from different teams, countries, and backgrounds— grow together?
We asked Doreen, who’s been with catworkx for 9 years and now leads our internal culture initiative Together.We.Grow!
From guiding teams through mergers to helping shape how we communicate, trust, and grow, Doreen’s work is all about making our culture tangible.
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catworkx
Doreen, how do you know culture is more than just words at catworkx?
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Doreen Petzold - Cuture Expert
You feel it in the everyday things, how we talk to each other, how we handle mistakes, how we celebrate success. Culture lives in the small moments.
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catworkx
What makes cultural work challenging, and rewarding?
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Doreen Petzold - Cuture Expert
We’re helping people grow together, especially after big changes like mergers. That takes time, trust, and open conversations. But when it works, you really see the impact.
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catworkx
What drives you in this role?
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Doreen Petzold - Cuture Expert
The belief that even a small shift can create real change. That’s why I do this work.
She’s also a mom, a part-time holistic coach, and a firm believer in this mindset:
"The only constant in the universe is change.”
💡 Read the full interview to learn what culture means at catworkx, and why it's never left to chance.