[Confluence],
[Project Management],
[Business Processes],
[Reports & Dashboards],
[Atlassian Cloud],
[Jira Software],
[Jira Service Management],
[Jira Align],
[Development],
[IT Service Management & CMDB],
[Project & Work Management],
[Service Management],
[Agile & DevOps],
[Agile Development]
The whitepaper discusses the shift from project-centric to product-oriented management in the digital era, emphasizing agility and customer focus. It highlights the limitations of traditional project management methods and proposes a product-oriented approach for better alignment with customer needs and market dynamics. Key aspects include organizational structure, measurement, and customer centricity. It's aimed at organizations seeking to adapt to changing business landscapes and maximize value delivery.