This whitepaper delves into the intricacies of product management within agile environments, shedding light on the roles of product managers, owners, and marketers. It addresses common challenges such as role confusion and emphasizes the importance of clarity in agile product development. The document outlines key responsibilities for each role, highlighting the centrality of learning and staying abreast of market dynamics, customer needs, and technological advancements. Additionally, it offers best practices for agile product managers, owners, and marketers, suggesting optimal time allocation for collaboration with various stakeholders. Overall, the whitepaper serves as a valuable resource for individuals seeking to enhance their understanding of agile product management practices.