This text addresses common misconceptions surrounding self-managed environments, highlighting the capabilities of Atlassian Data Center. It dispels the notion that self-managed software can only be deployed on-premises by emphasizing the option to deploy on cloud platforms like AWS or Azure. The benefits of this approach include cost reductions, flexibility, and scalability. Furthermore, it emphasizes how Data Center simplifies scaling, offers deployment flexibility, ensures optimal performance, and enhances security. Overall, it aims to educate readers about the possibilities and advantages of self-managed environments in modernizing organizational infrastructure.