Atlassian Tools for Marketing

Atlassian Tools for Marketing Teams

Jira and Confluence form an excellent basis for mapping your marketing processes and bringing them into line with other processes in your company.

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Content Creation Process

Map your creation process in Jira. You can map all phases of your process in Kanban boards for the respective teams. From ideation to

Content calendar

 

Set deadlines and publishing dates for your content. See the status of the creation directly in the calendar by means of colours and plan your releases easily with drag-and-drop.

Collaboration with other teams

 

The marketing department often relies on information and input from other teams. Structure your work in the system that many other departments in your company use. This is the quickest way to get the content and comments of the respective experts in your company.




References

Topmotive – customer relationship management with Jira and Confluence

TOPMOTIVE Group is made up of Europe's leading companies in the field of catalog and information systems and services in the automotive independent aftermarket (IAM). The company offers spare parts dealers, parts manufacturers and workshops a coordinated portfolio for the passenger car, truck and motorcycle segments. Headquartered in Bargteheide, the company is represented at a total of nine locations in five countries. The number of employees has grown from 78 to 250 in the last five years. To provide a solid technical basis for this development, Karsten Weigel, the Enterprise Application Manager at DVSE, had to create synergies between the departments and thus break down existing silos: “Easily create, maintain and display sales-relevant information about leads (potential customers), customers and partners in one system” was his vision. With the help of catworkx, he successfully implemented this goal.

" The catworkx team is highly competent and the interaction is open and honest. I had a very good feeling about working together from the very beginning."

Karsten Weigel

Karsten Weigel

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