[Collaboration], [Loom], [Atlassian System of Work], [Teamwork collection]
Let’s be honest: we’re all overwhelmed by meetings. Between Zoom calls, status updates, and daily syncs, many teams spend more time talking about work than actually doing it. According to Atlassian’s research, 78% of workers say they’re in so many meetings that it’s hard to get real work done.
That’s where Loom comes in — a smarter, faster way to communicate with video that fits right into the way your team already works.
Why Loom?
Loom helps you say more in less time by letting you record quick videos to explain updates, walk through ideas, and give feedback — without needing to schedule another meeting.
It’s not just screen recordings or video messages. Loom is built with AI and designed to work directly with your tools like Jira, Confluence, and the rest of Atlassian’s ecosystem. That means you can create, share, and act on video content — all in one place.
The Problem with Too Many Meetings
Most teams today are overloaded with meetings and constant notifications, leaving people unclear about their next steps and causing project delays as important information is often missed or misunderstood.
And meetings aren’t cheap — they take time, energy, and often don’t get documented well. Loom helps reduce meeting overload by letting you work asynchronously, while still keeping your message clear and personal.
What Loom Does Best
Loom is video communication that’s directly integrated with your everyday workflows.
✅Record a quick video instead of booking a live meeting.
✅Embed Loom videos directly into Confluence pages, Jira tickets, and more.
✅Summarize meetings and generate action items with AI.
✅Search across all videos using AI-powered insights.
✅Turn recordings into training, documentation, or project updates in minutes.
You can also use Loom together with Rovo, Atlassian’s AI teammate, to:
⭐Automatically summarize meeting videos
⭐Extract tasks and decisions
⭐Create Jira tickets or Confluence pages from video content
Built for Enterprises Based on the Atlassian System of Work
Loom isn’t just a standalone video tool — it’s designed to fit seamlessly into Atlassian’s System of Work, which helps enterprise teams connect people, tools, and goals in one unified platform.
By integrating with Atlassian’s Teamwork Graph, Loom links video content to the rest of your work — across tools like Jira, Confluence, and Rovo. That means your Loom recordings become searchable, reusable knowledge — not just one-off links floating in chat threads.
But what truly makes Loom enterprise-ready is how it’s built. In short, Loom fits right into the way your enterprise already works — making communication faster, smarter, and more secure at scale.
Real Use Cases for Real Teams
Loom can help every team and department across your organization — from developers to marketing, support, HR, and leadership.
The Results Speak for Themselves
Here’s what companies are seeing with Loom:
And all of that adds up. For example, one company calculated a 25x ROI on their Loom investment by reducing wasted meeting time and speeding up communication.
Final Thoughts
Loom makes it easier to communicate clearly, without having to call another meeting. And because it’s built into the Atlassian ecosystem, your videos don’t just live in a silo — they become part of your team’s workflow.
Whether you’re trying to cut down on meetings, onboard new hires faster, or keep everyone in the loop across time zones, Loom is a flexible, AI-powered solution that helps teams move work forward.
